백제문화권 문화관광 육성전략 방안에 관한 연구 - 공주ㆍ부여를 중심으로

A Study on the Promotion Strategy of Culture Tourism in Baekje area

&nbsp;&nbsp;These four ways to promote cultural tourism in Baek-Je cultural area.<BR>&nbsp;&nbsp;First, the strategies for developing cultural tourism policies efficiently are as follows. It is needed to develop policy of making "Baek-Je cultural tourism specialized corporate town" in order to make local residents in the Baek-Je cultural area participate and benefit, and to make politic efforts to designate Baek-Je cultural heritages as National Treasure in UNESCO&quot;s Memory of the world. Support from the central government to promote Baek-Je cultural tourism and expansion of related organization, system and law are also needed. To carry out general preparation and planning, it is highly necessary to start a Baek-Je cultural tourism research organization.<BR>&nbsp;&nbsp;Second, as strategies of commercializing cultural tourism resources, the researcher proposes developing diverse culture programs such as "revival of Baek-Je Communications Men" through combined efforts of Korea and Japan.<BR>&nbsp;&nbsp;It is recommended to offer tourists with round-trip of Baek-Je cultural area and make Baek-Je Street where cultural attitude and taste can be interchanged between generations by experiencing art and culture in the Baek-Je cultural area. With mapping out a strategy for publicizing "Great gilt bronze censer", one of the most splendid heritage of Baek-Je, and forming images of the glorious civilization of Baek-J e into goods featuring popular characters, it is needed to enhance the value of contents as cultural products.<BR>&nbsp;&nbsp;Third, as the strategies of establishing cultural tourism facilities, the researcher proposes to restore and manage Baek-Je cultural tourism facilities in scientific ways, to operate traditional lodging complex based on historical culture, to provide chances to experience culture by building traditional crafted products manufacturing facility, and to build an auditorium.<BR>&nbsp;&nbsp;Forth, as for the organizing operating system strategy, it is proposed to build Baek-Je cultural tourism integrated information system, to organize professional job field in cultural tourism, to establish Baek-Je cultural tourism Development Agency and to introducing professional marketing system of Baek-Je cultural tourism.