This paper is to investigate the influence of the four organizational cultures on relation quality factors (trust, satisfaction, commitment) based on the survey data from 249 hotel employees working in 11 deluxe hotels in Seoul. Organizational culture was consisted of 4 types of the culture by a factor analysis : innovative culture, group culture, rational culture, administrative culture.<BR> As a result of empirical analysis, innovative culture, group culture were positively influenced on trust, and innovative culture was influenced on satisfaction, also group culture was significantly influenced on commitment in both super deluxe hotel and deluxe hotel organization.<BR> Overall innovative culture, group culture, administrative culture were significantly influenced on relation quality factors (trust, satisfaction, commitment), but rational culture was not influenced on relation quality factors.
Abstract<BR>Ⅰ. 서론<BR>Ⅱ. 이론적 배경<BR>Ⅲ. 연구설계 및 조사방법<BR>Ⅳ. 실증분석<BR>Ⅴ. 결론<BR>[참고문헌]<BR>
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