강화도 관광 전ㆍ후 이미지가 이미지향상, 관광만족도, 재방문의사에 미치는 영향

The Effects of the Destination Image of Ganghwa-do Before and After Visit on the Image Improvement, the Tourist"s Satisfaction and the Intention to Revisit

&nbsp;&nbsp;This study aims to research into the effects of the destination image of Ganghwa-do before and after visit on the image improvement, the tourist&quot;s satisfaction and the intention to revisit in order to use the research findings for the marketing strategies.<BR>&nbsp;&nbsp;The findings are as follows: First, the destination image of Ganghwa-do was found to have a significant influence on the image improvement. Second, the influence model of the destination image of Ganghwa-do impacting on the promotion of its topicality was found to be significant. Third, the destination image of Ganghwa-do was found to be significantly influencing the improvement of the tourist&quot;s satisfaction level. Fourth, the destination image of Ganghwa-do was found to have a significant influence on the intention to revisit. Lastly, the tourist&quot;s overall satisfaction of Ganghwa-do was found to influence the intention to revisit Ganghwa-do.