제9회 이천산수유꽃축제 참가자 만족도 연구

A Study of Satisfaction Degree for Participators in Ninth Icheon Sansuyu Flower Festival

&nbsp;&nbsp;The Purpose of this study is to suggest on the basic material of problems and development plans for the Ninth Icheon Sansuyu Flower Festival through the research of satisfaction degree for participations.<BR>&nbsp;&nbsp;According to this research, participators of 70.3% consists of Kyonggido residents, visiting prtterns are mainly made up one day tour(89.0%) and family trip(53.8%). The expenses of stay is highly made of below 50,000 won(64.8%). Marred women and housewife are highly interested in festival rather than a single and man. Therefore it must be planed for increasing program of a long stay and considered of women and family trip.<BR>&nbsp;&nbsp;The satisfaction variable that influences in the discrimination of other festivals consists of convenience facilities quality, program quality, information &amp; guidance quality. It is suggested that program satisfaction variable most highly influences than any other festival. Development factor of tourist resources influences extremely much for revisiting decision.