IT와 물류서비스 관계에서 커뮤니케이션의 역할에 관한 연구

The Role of Communication in Linking IT and Logistics Service

Product-related services in manufacturing industry are different from typical services in service industry. Product-related services ensure proper product functioning, provide additional repurchase, and offer attractive margin. Product-related services in manufacturing industry are not core activity but taking supporting roles, while services in typical service industry are core parts. The purpose of this study is to investigate the role of communication in linking IT and product-related logistics service in manufacturing industry. The relationships among IT, communication, logistics service and business performance are explored using a path analysis. The empirical research reveals that higher degree of IT usability leads to increased communication, and in turn, communication affects logistics service, and ultimately business performance. In addition, this study shows communication plays an intermediate role in linking IT to logistics service.