학술저널
중국전자상거래시장 진입을 위한 의사결정 요인 연구
Korean Firms' Entry Strategy for the Chinese E-Commerce Market
- 한국국제상학회
- 국제상학
- 國際商學 第23卷 第4號
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2008.12209 - 231 (23 pages)
- 211
Korean firms considering entering Chinese e-commerce market must make decisions about the following five strategic issues. They include decisions on entry timing, entry mode, target customers, geographic market scope, and the favorable local government relation. These decisions are strategic in the sense that the decisions made by Korean firms at the time of entry into Chinese market have a long-lasting effect on the Korean firm's activities in China.
Ⅰ. 서론
Ⅱ. 선행연구
Ⅲ. 해외시장 진입전략의 주요요소
Ⅳ. 한국기업의 중국시장 진입전략
Ⅴ. 결론
부록 (CJ홈쇼핑 중국진출 사례)
Abstract
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