소비자안티사이트 현황과 평가

Consumer Anti-Sites and Evaluating How Those Are Managing

With increasing of communication technology in cyber-space, the space of consumer complain behavior moved from off-line to on-line, so called anti-site. a few researches, however, have done how the anti-sites worked for promoting consumer rights through consumer complain behaviors in cyber space. The purpose of this research was to give some suggestions for activating anti-site for promoting consumer rights. For this purpose, all anti-site were analyzed what they were and how they were working through internet portal sites. Main findings were as following: First, consumer anti-sites could be classified by their missions as sites for consumer complains/consumer damages and sites for guiding consumers' participation for consumer rights. The consumer anti-sites for consumers' complains/consumer damages could be classified as for companies and goods & services again. And the consumer anti-sites for guiding consumers' participation for their rights could be classified as anti-sites for politic issues, religion issues, cultural issues, and consumers' movements. Second, consumers' anti-sites were evaluated in terms of information support for products related, solving consumer problems, and consumer rights and duties. And most of anti-sites' managers supported consumer informations based on their own experiences rather than objective informations. Third, consumers' anti-sites were also evaluated in terms of communications among companies, consumers, and managers. It were found that communication between consumers were going best, and communication between consumers and companies were going worst.