알파걸과 비알파걸의 소비스타일 비교

Comparisons of Consumption Style between Alpha Girls and Non-alpha Girls

Recently, women are more capable than men, i.e., alpha girls' activities are noticeable. Alpha girls are an elite group to lead a future society. Since their consumption life can be a meaningful role model for other women of the similar age or other groups, they are the subject worthy to be noted. In this regard, this research measured the alpha girl index for female university students and, as a result, classified them into three groups such as alpha girl, medium alpha girl, non-alpha girl. And this research analyzed if there would be any difference in consuming feature pursuant to a difference in alpha girl index. The result of analysis is as follows: Firstly, the relation with a father, equality, self-development, choice of job, character, and awareness on outward appearance, etc. showed a statistically significant difference among alpha girl, medium alpha girl, and non-alpha girl groups. Secondly, as a result of comparing the consuming style among alpha girl, medium alpha girl, and non-alpha girl, a factor per each area showed a similarity as well as a great difference. Thirdly, although alpha girls showed an outstanding performance in terms of academic record, social activity, and character, etc. in comparison to others, a maturity in awareness was not that supported in comparison to their excellent individual capability. In particular, in terms of a consuming aspect, it was insufficient to find that they had a remarkably higher level of consuming value than non-alpha girl.