전시컨벤션 참가동기와 지역 연계관광상품 활성화방안 연구분석

A Study of the Development Strategy according to the Participant's Motivation for Exhibition & Convention and the Locally connected Tourism Product

The purpose of this study is to suggest the direction for making a value added business of Exhibition & Convention with making use of the appealing tourism source of Gwangju Kimadaejung Convention Center. Data were collected from 258 in the '2006 Gwangju · Jeonnam Regional Innovation Convention & Exposition which was held at Gwangju Kimdaejung Convention Center. Motivation data from sample were analyzed by factor and cluster analysis with t-test and ANOVA. Results suggested that Kimdaejung Convention Center has to have a differentiative plan from others, for example, the improvement of traffic system and accommodation for tourists, the development of tourism products related to around sightseeing places, the program developing a substantial course of 'city tour bus' and the database of tourism information.