문화관광이벤트의 개발에 관한 연구

A Study on Development of the Cultural Tourism Event : Through the Case of the Chiaksan Valley Concert

The purpose of this study is to develop the cultural tourism event through the case of the Chiaksan Valley Concert. This study focuses on review of the Concert for 4 year and suggests desirable ways to establish for the betterment of the event. For the method of the study, the topic-related 12 specialists were chosen from the academic, industrial and governmental organizations. All of them were interviewed regarding the issues and improvements of the concert, and only the common ideas were accepted for desirable guidance. The result of the study shows that the event should be more compound and diverse to accommodate more tourists and let them stay longer in the destination. It is recommended to introduce paintings, artcraft, shopping, and restaurants more plentifully as assisting events. Next, it is advisable to cooperate with the other nearby events holding in the same season. For example, it is efficient to provide the tourists to see around Wonju International Tattoo Festival, Wonji Hanji Festival, and Bongpyung Buckwheat Flower Festival successively other than the Chiaksan Valley Concert. Lastly, it is recommended to organize the strong cooperating relationship among the topic-concerned networks for creation of the idea and enhancement of the event as well as the close ties with the inhabitants.