살롱 내 부가서비스가 구매의도에 미치는 영향

A study of the effect on purchase motivation from additional Services Sale in Beauty Salons

The purpose of this study is to keep pace with the qualitative change of beauty salons and recent trend to give the growth for earnings creation by inquiring into how consumers are satisfied with any additional services through a survey of consumer satisfaction related to additional services in beauty salons. A survey was conducted on 300 customers using additional services more than two times in beauty salons locating in Gwangju, Gyeonggi-do and incheon districts, to inquire into the satisfaction and repurchase intention through the difference in consumer satisfaction and the types of provided additional services by demographic characteristics in providing beauty services. In result, a sample survey was conducted through 295 questionnaires sincerely responded. The result of this study were a follows. First, it showed that additional service frequency had a significant effect on additional service satisfaction. Second, it showed that additional service satisfaction had a significant effect on additional service use intention in beauty salons. Also, frequency of dependent variables (nail service, makeup service, skin care service, scalp care service) had a significant effect on additional service use intention in beauty salons.