여성창업자의 창업특성이 창업성과에 미치는 영향에 관한 연구

A Study on the Relationship between Entrepreneurs' Characteristics and Performance in Women-Owned Business.

The purposes of this study were to investigate the relationship between entrepreneurs' characteristics and performance in women-owned business. To achieve this research purpose, the sample were women entrepreneur. The Self administered questionnaire papers were used with female CEO who entrepreneur from May 1 to October 31 in 2006. For this study, 201 papers collected and 194 was used for this study statistics. The results of this study were as follows: First, women entrepreneurs' psychological characteristics(control position, achievement and self-reliance factors) influenced on performance. Second, woven entrepreneurs' managerial characteristics(capital control, technology and human resource, marketing and consultation factors) significantly influenced on performance. Third, women entrepreneurs' difficulties of start-up business(discrimination against women, managemental weakness and administrative support factors) significantly influenced on performance.