A Method for Evaluating High Speed Internet Services using Analytic Hierarchy Process

High speed internet services are provided to most homes according to development of the information technology. The Internet Service Provider (ISP)s have endeavored to increase customers by providing value added internet services. In this paper, we developed a methodology for evaluating internet service products by the analytic hierarchy process. The methodology considers cost, performance, supplement services, and customer support policy of the ISP as evaluation factors. Also, we applied the methodology to the internet service market in South Korea. The result showed that the priority order for high speed internet customers to select an internet service product was cost, performance, customer support policy of the internet service provider, and supplement services. Finally, we accomplished the sensitivity analysis for the evaluation factors used in the analytic hierarchy process.