학술저널
韓國的 傳統文化廣告에 관한 硏究
A Study on the Korea Traditional Cultural Advertising
- 한국전통상학회
- 한국전통상학연구
- 한국전통상학연구 제20집 제1호
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2006.06137 - 147 (11 pages)
- 46
The purpose of of this study is the effect of the Korea traditional cultural advertising. To examine this, the consumers' psychological response to advertising visual of he Korea traditional cultural advertising. The results showed that Korea traditional cultural advertising was the most effective.
Abstract
Ⅰ. 서론
Ⅱ. 전통문화 개념
Ⅲ. 한국 전통문화의 특성
Ⅳ. 광고소재로서의 전통문화
Ⅴ. 전통문화광고
Ⅵ. 결론
참고문헌
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