투자확신이 부동산 위험투자행동과 투자성과에 미치는 영향

The Impact of Confidence of Investment on Real Estates Risky Investment Behaviors and Returns

1. CONTENTS (1) RESEARCH OBJECTIVES This study was aimed to find whether investors confidence of investment in real estates gives rise to risky investment behaviors and their confidence of investment will have any impact on returns from the psychological perspective. (2) RESEARCH METHOD The analytical methods used in this study were frequency, mean, Factor Analysis, t-test, ANOVA, post-hoc estimation(Duncan test), multiple regression, To verify the reliability of each measure, Cronbach's alpha coefficient was used. (3) RESEARCH FINDINGS As a result of examining the impact of their confidence of investment on risky investment behaviors, it was found that the more self-confidence they had, the riskiest investment behaviors they performed. As a result of examining the impact of their confidence of investment on returns, the more investment analyzability they have, the most positive impact they had on returns. 2. RESULTS They performed risky investment behaviors in the order of the more investment analyzability there was, the superiority of real estates there was and the profitability there was. And it was found that the more self-confidence they had and the more superiority of real estates they had, the more positive impact they had on returns, but it could be learned that profit certainty was a variable which failed to have any impact on gross profitability gross margin on inventory investment.