화장품 광고에 표현된 메이크업 디자인에 관한 연구

A Study on the Make-up Design Presented in the Cosmetic Advertisements:Centering on 2003~2007 Season Look

The cosmestic brands include Hera and Laneige, and the imported brands include Channel, and Christian Dior, the research analyzed colors, shapes, techniques, and touches of the make-up design, and how an image of model and make-up designs in the advertisements. The results of the research are as follows. At first, after analyzing make-up designs of each cosmetic brands, the results are found that the make-up of Hera, Laneige, Channel are increasingly beauty make-up that consumers easily can follow, however, the make-up of Christian Dior were more innovative, it shows creative and free styles with professional techniques.