국산 녹차의 소비자 행동에 관한 조사

A Survey on Korean Consumer Attitude toward Green tea

We studied consumer attitudes and trend on green tea for the development of various green tea products. The survey was conducted in Seoul, Pusan, Kwangju, Taejon, and Cheju area of Korea by interviewing consumers with questionaires. A completely randomized research design was used for the study and analyzed statistically using SAS package. Korean people's interest of physiological effect of green tea on the human body would load to the increase of size of market for green tea. Many people traditionally serve green tea when they treat guests as they consider green tea as gourmet food. Consumers of green tea are very sensitive to its taste and flavor. They do prefer roasted flavor in green tea and prefer green tea to other tea products.