서비스사이언스 관점에서 소개하는 우리나라 결혼시장의 IT기반 사업모델 사례

Introducing an IT Based Business Model in Korean Wedding Service Market from the Viewpoint of Service Science

Korean wedding service market is composed of various interlinked service elements that must be carefully managed in detail. This thesis introduces a new IT based business model which has been operating in this complex wedding service market for the past ten years. By introducing how each business model has been applied to Service Science, it will set a good example for the subsequent research in the similar fields by providing business's actual operation model and examples. Furthermore, this thesis will contribute to the development of both new study of Service Science and a new business model by illustrating how they beneficially affected each other and advanced as a result of applying outcomes of each business model to the development of the current business model.