This research addresses examining effects on customer's satisfaction and behavior intention of airline alliance service so as to suggest the differentiated competition strategy and marketing strategy from ever-growing competitions. To this end, the Korean passengers arriving and departing at the Incheon International Airport were surveyed with the questionnaire as to airline alliance service quality, customer' ssatisfaction and customer's behavior intention. Following the qualitative research tradition in the field, the study examines three hypotheses. To test the hypotheses, the study analyzes reliability test, validity test, frequency analysis, multiple regression analysis and simple regression analysis. The results show that airline alliance service impacts on customer's satisfaction and customer's behavior intention significantly.
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