미분양주택 현황분석과 신제품개발을 위한 주택건설업의 대응 방안

Analysis on Present Situation of Unsold Houses and Measures to be taken by Housing Industry to Develop New Product

1.CONTENTS (1) RESEARCH OBJECTIVES Unsold apartments are becoming a social problem and people are only concerned in policies to resolve it. Therefore, it is important to "ex-ante" develop products which can be sold. This research is aimed at finding market-oriented countermeasures to prevent unsold apartments and develop new houses with improved social quality. (2) RESEARCH METHOD For the research, present situations of the nationwide unsold apartments and the government policy data are analyzed and causes for unsold houses are examined. Causes of complaints according to housing factors are analyzed, directions wanted by consumers are found and concepts of expansion products are applied. (3) RESEARCH FINDINGS Unsold apartments are caused by excessive supplies and high housing prices regardless of regional societies. Preference of consumers of each aging group in provincial regions hasn't been considered, in particular. There has been no consideration for a decrease in population and changes in household members. 2. RESULTS It is necessary to supply houses with long durability considering old persons in response to the aging society. It also is necessary to develop housing according to social classes and regional features. It is a time to develop expansion products necessary for a consumer-centered market and to supply housing with improved social quality.