부동산정보 허위공개 실태분석 연구

Current Status of False Listing of Sales -Related Information by Real Estate Services Portals

1.CONTENTS (1) RESEARCH OBJECTIVES Geographic Information System(GIS) industry is one of the most important industries to realize an ubiquitous society in 21st century. Comparing with several advanced countries, Korean industries are far behind in its development specially for related software engines and application systems. Therefore, it is required for Korean firms to catch up the global industry players and to find out the key determinants for international competitiveness. (2) RESEARCH METHOD This study attempts to revise the Porter's model by introducing the government conditions as a key competition factor rather than considering as an exogenous variable. After operationalization of the model variables, model hypotheses are developed and 3 moderating variables ('Market development stage', 'Internationalization stage', 'Business areas') are also introdused. Factor conditions, Demand conditions, Realated and Supporting industries, Firm rivalry and Government policies are chosen as 5 independent variables. Sales amount per employees is founded to be the most appropriate dependent variable by the result of Analysis of Variance. The study empirically tests the model's hypotheses for different groups of firms in Korean GIS Industry using methodology of multiple regression analysis. (3) RESEARCH FINDINGS The test results show that international variables, such as international markets and international rivalry, are found to be more important than domestic variables, contrary to the predictions of Porter's original model. This implies that the diamond model should be extended to incorporate a global scope. In addition, different sets of competition factors are derived with regard to the characteristics of above-mentioned 3 moderating variables. This means that different industry promotion tools should be introduced after reviewing the characteristics of the firms. 2. RESULTS This study will be the first attempt to investigate the Korean GIS industry empirically and contribute to related knowledge of Gis field for academic societies and practitioners.