운송서비스 이용자의 고객만족 및 충성도 제고 방안

A Study on the Improvement Customer Satisfaction and Loyalty of Transport Service Users

Under the recent marketing situation with tough competition and consumer's diverse desire for products, relationship marketing can be one of the efficient strategies that enable a company to take the win of business success The purpose of this paper is to analyze the factors which customers who practically use transport service think most important through adding relation benefit to transport service Subsequently, from the results of this paper, the research of this paper eager to shorten unnecessary time and inappropriate factors to proper time and places Thus finally improve the satisfaction between corporation and customers In this study, it uses relational benefit, customer satisfaction and switching costs to do experimental analysis about transport service Transport service corporations need to establish practical strategies for employees who relate to relational benefit