미용업체 내부마케팅이 종사원의 직무만족, 고객지향성과 이직의도에 미치는 영향

The Effects of internal MArketing Activities, Employee's Job Satisfaction on Consumer Orientation and Turnover Intention

The purposes of this study were to verify how internal marketing activities and their effects on employee's job satisfaction and examine the relation between comsumer orientation and turnover intention To achieve the purposes, a questionnare was conducted to 420 hair shop's employees Data were analyzed by structure equation modeling of Amos 4 0 and SPSS 10 0 program The results of this study were summarizes as follow First, internal marketing activities were related positively to employee's job satisfaction Second, the employee's job satisfaction was related positively to onsumer orientation Third, the employee's job satisfaction was related negatively to turnover intention