뷰티(美)산업의 성공전략 분석 고찰

The Analysis and Study on Successful Strategy for Beauty Industry : Based on Kolmaar Co., Ltd.-

Kolmar Korea Co, Ltd (hereinafter called 'Kolmar Korea') was originally established in joint management with Kolmar Japan in 1990. It has led research and development activities in korean cosmetics market and has also played a major role in industrial specialization based on Original Development Manufacturing (ODM) Even in the face of aggressive marketing unrolled by multinational corporations with massive capital and advanced technical power, Kolmar Korea has contributed much to preparing a technical foundation of Korean cosmetics market. Based on the technical and productional knowhow of Kolmar Global Network that holds a centennial tradition of research and development, Kolmar Korea has played a leading role in changing the cosmetics production market of Korean cosmetics industry into a technical market. The knowhow of Kolmar Korea's capacity and growth motive can be outlined as follows. First, it has been leading development-oriented ODM industry. Secondly, it has rapidly acquired latest global information with the help of its global network. Thirdly, it has converged on research and development (R&D) and has been still developing high performance and high value-added products owing to steady investment.