Body Painting을 활용한 TV 광고 사례연구

Research on T.V Advertisement Cases Using Body Painting

The element of attracting consumers in advertisement which appears in domestic and foreign TV advertisement is mainly based on combined form of both emotional attractions and rational attractions or individual emotional attractions in the advertisement. This means advertisement mainly uses the artistic element of body painting to stimulate the emotional attractions to make them consume. In case of emotional attracting elements, pictorial expressions were the main element, on the other side, the combined forms were using more of mixed elements and liberal formats of expressions. When we take a closer look on the expressional formats, both domestic and foreign adverts manly used pictorial expressions. In case of domestic ad, they used graphics and objet elements and in case of foreign ad, airbrush techniques were used.