Trade Show의 통합마케팅 활용에 관한 연구

A Study on the Integrated Marketing of Trade Show

This paper focuses on Trade Show Industry recently emerged as Trade Show Marketing that is not this only sales promotion but the Marketing Mix(price, product, distribution, communication). In addition, the paper dirives the models of Trade Show integrated Marketing. Finally, the paper provides policy implications for the Trade Show Marketing in Korea and then suggests three alternatives as follows. First, Let's found a trade show marketing independent department in enterprise. Second, Let's establish a training school for trade show experts as practical manpower and Let's teaching the study course of exhibition industry, trade show marketing and management at the Department of International Trade. Third, Let's site for trade show to international level in Korea