한국 김치의 대일 수출경쟁력 강화방안에 관한 연구

A Study on the Export Reinforcement Strategies for Korean Kimchi to Japanese Market

This study aims to seek an export reinforcement strategies for Korean Kimchi to Japanese Market. For the purpose, based on the analysis of the actual Kimchi industry at home and the analysis on the consumption trends and the market situations in Japan, the paper suggests some strategies to increase the export of korean-made Kimchi to Japanese market. According to the result of analysis, this study suggest for the export extension of Korean Kimchi to Japanese market as follows : First, it is necessary to establish the Kimchi plan for high-quality environmentally-friendly production. Second, Korean Kimchi producer should develop various consumer-oriented products according to purchasing power and taste of target market consumers. Third, Korean Kimchi enterprises must have their own brand name and export products not only a specific area but also further area where possibly could export. Fourth, Korean Kimchi enterprises have to advertise Japanese consumers that Korean Kimchi is very attractive product by using the commercial image, the particular magazine, and the mass media