Web 2.0 환경에서의 금융산업 활성화 방안연구

The Action Plan of Financial Industry in Web2.0 Environment : based on Review of Literature and Cases

Web 2.0 has new distinct characteristics such as participation, sharing and openness, as well as a characteristic of existing Web information delivery function. Many changes are occurring as Web 2.0 spreads to and utilized in every part of society. web 2.0 has been making these following changes in the socioeconomic aspects: 1) acceleration of system shift to a small quantity of multi-species production system 2) growing influence of on-line channel/information to consumers 3) various minorities' power increase in the socioeconomic sector. web 2.0 has been making these following changes in the enterprise management: 1) the pursuit of open innovation from outside 2) active employment of viral marketing through Internet 3) the pursuit of present business transformation 4) strengthening of customer communication through open dialogue. Firms must squarely look at socioeconomic changes owing to web 2.0, and utilize them as business opportunities.