수출마케팅전략과 성과에 관한 문헌적 고찰

A Review of Literature on Export Marketing Strategy and Performance

This study is to analyse service industry in Korea, China and Japan(KCJ) and some tasks for free trade agreement among the three countries. Services have long operated in politically sensitive economic sectors and as such have been heavily regulated. In most countries of the world, for example, governments own and directly or indirectly control the communications infrastructure and services. Other services industries such as banking and insurance are either government owned or highly regulated in most countries. KCJ must be in a situation to strengthen their services industry. And the only viable strategy for the sustainable development of KCJ might be the opening to the world. The stronger competition associated with regional services trade, with similar cultural background, can reduce costs and prices, increase efficiency and innovation, and broaden the range of services being offered. It can also reduce the fragmentation of services markets. More productive services sector can also be the foundation for the better performance of other sectors, notably the manufacturing sector, as this increasingly relies on support and inputs from efficient and cost-effective producer services. FTA on services among KCJ might help them in strengthening their respective comparative advantage in services.