한국기업의 EU 시장진출 선정모형에 관한 연구

A Study on the Selection Model for EU Market Entry of the Korean Companies

The European Union(EU), with around 490 million residents and 27 nations, is the world's largest single market establishing the free movement of goods, people, services and capital. There was the 6th enlargement of the EU, one of the largest one in the history of the EU in 2007. This study is focused on Selection Model for EU Market Entry of the Korean Companies. 27 members of EU, the enlarged European Union is expected to have influence upon its economy. Korean companies to enter the EU market is the attractiveness of the marketplace in terms of size, growth, and its location as a bridgehead for the EU-market.