한/중 제3자 물류 활성화를 위한 정책적 시사점

A study on the Political Comments for 3PL Logistics Enterprise's of Korea & China

The purpose of this paper to study basic direction to enter the market of China logistics as a part of the strategy for build global network by Korean logistics and problems of China logistics, and the key of result is as following. Also, the domestic goods enterprise is the connection whose also it is same to recognize the developmental possibility of the Chinese goods market which is a developmental at the initial stage. The korean enterprises are attempting the advance with Chinese goods market as from the future promising enterprise, with WTO joining they open a goods market specially together at the foreign nation enterprise, the Chinese goods market which it starts is providing a new business opportunity to the foreign nation enterprise. In the situation the Korean enterprise quality the strategy which it will dance decision is necessary in Chinese goods market. First, Chinese goods market with the plan, full investigation, second, advance strategy it decides. The strategy composes the advance strategy which applies a market segment anger strategy, a local part your and strategy and a infra growth and a product discrimination strategy.