This study has been subjected to improve the accessibility of the public to Dasik and find the way of merchandising it by investigating the statistical characteristics, perceptions and preferences on Dasik. For accomplishing this purpose, survey was conducted for tea customers in metropolitan area with self-administered questionnaires. The researcher used a total of 243 copies of questionnaires as the analysis data. The data was analyzed using SPSS 15.0. The result of the research was as follows. The perceptions of Dasik was shown statistically difference in age. As for the preferences of Dasik, nut products was preferred most. According to the results, some merchandising strategies of Dasik were suggested.
Abstract
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이론적 배경
연구방법
연구결과
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