윤리경영 기업의 이미지， 이해집단호응 및 조직성과에 관한 실증연구

An Empirical Study of Ethical Corporations' Favorable Response of Interest Groups, Image, and Performance

기업의 사회적 영향력 증대와 경영환경의 번화로 윤리경영의 중요성과 그 성과에 대한 관심은 날로 높아지고 있다. 기존 연구에 따르면 윤리경영 기업의 이미지， 이해집단 호응 및 조직성과는 상호간 깊은 관계가 있다 본 연구에서는 이러한 관계가 있는 비교적 폭괄적인 모형을 설계하고 가설들을 설정하였다. 가설검정 결과， 첫째， 윤리경영 기업의 이미지와 이해집단호응은 상호관계가 있었다. 구체적으로는 이해집단호응 중에서 고객만족과 지역사회인정이 투자자치지에 비해 기업 이미지를 형성하는 사회적책임이미지나 경쟁력이미지와 상대적으로 더 밀접한 관계를 형성하는 경향을 보였다. 둘째， 윤리경영 기업의 이해집단호응이나 이미지는 조직성과와 관계가 있었다. 본 연구에서는 이러한 결과들에 관한 학문적， 실무적 시사점을 논의하고 향후 연구 과제를 제시한다.

In recent years, the necessity of ethical management has been increased as increase in corporate social influence and change in business environment. With the necessity, research about ethical management has also increased significantly. According to previous studies, ethical corporations' tend to have favorable response from interest groups, good corporate image and high performance. However very few studies about relationships among interest groups' response, corporate image, and organizational performance of ethical corporations exist. Thus, this study generated hypotheses about such relationships based on. As results, firstly, the favorable response of interest groups tends to have high and positive correlations with the image of corporations. This tendency is more evident in the case of customer satisfaction and community recognition than in that of investor support. This finding implies that acquiring favorable response from diverse interest groups and recognition from community is an effective means of increasing corporate image. This finding also implies that investors may less influenced by the soft aspect of corporations like corporate image than other interest groups: the investors may make investment decisions based on the hard aspect of corporations like profit. Secondly, interest groups' favorable response and corporate image tend to have positive relationships with organizational performance. This tendency was apparent especially in the case of organizational members' self-esteem and organizational citizenship behavior. In contrast, financial performance tends not to be related directly to ethical management but to be related indirectly through the mediation of the favorable response of interest groups or the image of corporations. These findings suggest that ethical management may be effective in terms of increasing performance when corporations focus on behavioral performance such as members' self-esteem and organizational citizenship behavior rather than focus on financial performance. This study discusses the implications of these results and suggests future research issues.