U-City 서비스에 대한 수요자의 선호도 분석 연구

An Analysis on the Preference of Consumers to the U-city Service

1. CONTENTS (1) RESEARCH OBJECTIVES The purpose of this study is analyze the preference of consumers to the ubiquitous city service. By analyzing the preference of the consumer, it can establish the scope and detail service for Ubiquitous City. (2) RESEARCH METHOD The research methods is a survey analysis. The data for this analysis were collect from the questionnaire. (3) RESEARCH FINDINGS In the results of this survey, service standardization should be supplemented In some part. In order of prioritizing U-City services are Transportation service, Health service, and Leisure & Tourism service. Job cruit service and Green Environment service are not familiar to the customer. U-city technology and infra standard should be explored and combined with service standard classification from whole viewpoint of nation and enterprise. 2. RESULTS This study offers alternatives to improve the U-City service contents in Korea. Service standardization should be supplemented in some part. U-city technology and infra standard should be explored and combined with service standard classification