장신구트렌드 분석을 통한 디자인 개발시스템방안 연구

A Study of Planning Jewelry Design System through Trend Analysis

Korea has solidified its position in various areas including high ‐tech industries such as semiconductor and IT but the domestic jewelry industry is losing competitiveness against imported brands before it grows because the design of its jewelry products is inferior in international sense. As for the current situation of the domestic jewelry industry, although it is high value‐added business, governmental support and investment by large enterprises are insignificant, and most jewelry businesses are small in size except a few companies. In this situation, it is hard to make planned investment in developing designs although the important of design is well recognized. As a consequence, identity for design has not been established and most designs are short‐sighted and temporary without creating high value added. A breakthrough of the jewelry industry for this problem is developing designs reflecting consumers’ sensibility and product trends like many outstanding companies in Korea and other countries develop products in response to future consumers’ rapidly changing desires through analyzing product trends. Trends in an industry cannot be read by a single factor. Likewise, trends in the jewelry industry are formed through organic interaction among issues such as politics, economy and society as well as cultural factors such as people’s mind, the pattern of life, the pattern of leisure activities, job preference, color preference and lifestyle. As for research on jewelry trends in Korea, available information in Korea are at best newspaper articles that quote materials from exhibitions in overseas. On the contrary in other countries, research institutes specialized in markets forecast future trends and suggest new trends, and then media related to jewelry analyze and introduce the trends, and companies develop products of new designs and display new trend jewelries that will lead the fashion in various fairs. Thus, the present study purposed to propose an operating system for developing design through analyzing trends in various areas. The system is designed to read jewelry trends from a generally acceptable view by combining materials from research institutes in different areas, collecting information on factors related to trend formation, visualizing factors with which trends can be forecasted, deriving keywords for jewelry trends, creating trend maps, and holding forums for the exchange of opinions with specialists in relevant areas. Next, the system will publish trend reports and trend books for jewelry businesses and designers to present future jewelry trends and provide a long view to jewelry trends. For the effective propagation of analyzed jewelry trends, it is considered desirable to have explanatory meetings for jewelry companies, designers and jewelry design students, give them the understanding of factors and mechanism of trend formation, and suggest the applicability, possibility, application cases and product images of various materials and forms. In addition, in order for jewelry trends to be practically utilized in design, we need to conceptualize presented images, adopt them as themes for design development, and open design contests. Designs selected in such contests can produced by cooperative companies and exhibited in fairs or fashion shows, and these activities will enhance the recognition of next generation ‐ jewelry trends and the objectivity of jewelry design. The jewelry design development system based on trend analysis can change the ideas of designers and related companies through the presentation and education of trends, raise the companies’ sales revenues by supplying high‐quality jewelry designs, create Korean‐unique brands reflecting local characteristics by reading cultural trends, and globalize the domestic jewelry industry by understanding the culture of countries that import our jewelry products.