주얼리 디자인을 위한 소비자 감성에 관한 연구

A Study on the Consumer`s Emotion for Designing Jewelry - focusing on consumer`s emotion of each gender -

On the contrary to ten times more trade surplus of export than import in 2002, the domestic jewelry industry currently shows almost even trade volume and some expect import is likely to exceed export. In this condition, as a method to enliven the jewelry industry, a strategic approach to develop a creative jewelry design is necessary. In order to achieve this, an empirical analysis of consumers was carried out on the basis of the empirical analysis on 26 adjectives and 20 jewelry specimen to grasp consumer's sense. By doing this, we found out the factors of jewelry design development that can stimulate the consumer's sense. First, according to the result of the factor analysis of sensible adjectives, the case of women is unified and distinguished differing from the men's. and the result of the main component analysis indicates that the distribution of the men's sensibility is blurred while women's one is clearly grouped. This shows that the view on jewelry is varied according to gender. The result of the cluster analysis aiming to understand the relations of each specimen of gender shows that except for the group 1 the others of men were indistinctly grouped while women's cases are precisely divided into three groups. In addition, the result of the analysis of interrelations between specimen and adjectives illustrates that female consumers chose the item more accordingly than male ones did.