기능성 섬유소재의 구매자 성향에 관한 연구

An study on tendency of consummer buying functional materials of fabric

High functional textile market has been growing rapidly as a result of the accumulation of high-density fabric manufacturing technology and post-processing technology and the recent development of various functional fiber materials related to chemical fiber. Introduction of high functional fabric has resulted in changes in daily clothing. It appears that the clothing market based on sensible materials is transforming rapidly to functional materials. Now, it is apparent that the world’s clothing market recognizes the high functional fiber as the buzz word. In the interior market, which has been boosted by the "5-days-per-week" system and the high interest in "well-being", the brand-differentiation strategy has helped accelerate the usage of functional materials by the general public. While the new material development iscontinuing, the development of high functional fabric has become the biggest issue for the domestic chemical fiber fabric industry, which is striving for the high value creation. Many types of fabrics have been introduced one by one from the simple function of absorbing and removing sweat to the multiple functions of anti-germ, smell removal. Moreover, nano-processing technology has made the boundary unclear between the fashion materials and the frontier industrial materials, and helped open up a new dimension of high functional textile era. Therefore, in order to enhance the international competitiveness of the textile industry and pursue human health and richness, it is essential to achieve functional complexity and material property improvement, and for this it will be a powerful method if the existing textile technology is merged with the functional complexing technology. This will not only contribute to the development of other industry, but also help improve the quality of life by satisfying people whose life style is becoming more complex and at higher standard, and support the improvement of industrial environment as it is developed towards environment protection, resource and energy conservation. In addition, we expect job creation for high tech talents as the development of new processing technology will require new technical people. It analyzes the quality of consumer group from the research which it sees, the consumer is purchased the function characteristic soft goods and it advances the investigation against the quality star frequency of the right and wrong and purchase group with against the effect where the advertisement contact goes mad to the direct purchase of the consumer it analyzes and it proposes an improvement point the fact that in objective.