톤 온 톤 배색에 따른 줄무늬 넥타이의 시각적 효과

The Visual Effect of Striped Necktie according to Tone on Tone Combination - Focused on College Students in 20s -

This study aims to characterize the image and interaction effect of striped necktie according to tone on tone coordination and area-ratio variation on the gender. The experimental materials developed for this study are a set of stimuli and response scales. The stimuli consist of 52 color pictures manipulated with every combination of 4 different colors and 13 different area-ratio. The 7-point scale designed for visual evaluation of image included 26 bipolar adjectives. The subjects were 1248 undergraduate students in Gyeongnam, Seoul, Busan, and Daegu areas. The results of this study were as follows. The analyses of images in terms of tone on tone combination and area-ratio variation of stripe necktie reveal that the concerned factors are of five characteristic dimensions of youth-activity, attractiveness, ability, appeal, and warmness. In the 5 factors of image, color showed independent effect. In addition, interaction effects of gender and color on appeal and warmness were found. Interaction effects of area-ratio and color on warmness were found. The study results are highly expected to be used as useful sources in developing necktie designs.