일본 산업도자 마케팅에 관한 연구

A Study on the Marketing of lndustrial Ceramics in Japan -Focus on the 'Mino'-

Japan had achieved high growth of economy, growing more and more prosperous since 1945. However, Japan started to suffer a gradual decline affected by an oil crisis resulting from the Middle East war and finally entered a stagnant phase. As for ceramics, there is a growing sense of crisis and the ceramic manufacturing industry is in great confusion owing to the introduction of private-m anaged ceramic enterprises located in JoJu, Gwangdong, China. However. Japan doesn't give up and tries to cultivate designers of talent and to present more new products in spite of a serious depression. This thesis is to suggest an avenue to success and prosperity of Korean cera rnicindustry, increa sing competitive power on the world market by studying business strategy, mach ine applica tion methods the actual states of ceramic ware and sales tactics of medium and smallsized enterprises in Mino, Gifuken, Japan