해양관광객의 참가동기가 관여도와 여가만족도에 미치는 영향에 관한 연구

A Effects of the Participation Motivation on Involvement & Leisure Satisfaction by Marine Tourist

Marin Tourism is currently being used as means of developing tourism industry in a region. This study mainly focuses on the effects of marin tourists' participation motivations to in involvement & Leisure Satisfaction to Busan Metropolitan City. A total of 350 questionnaires were distributed over tourist sites in the region, that is, Busan Metropolitan City, and 321 were collected. Of those, 305 questionnaires were used for data analyses except for some with missing values(or quality). For statistical data handling, SPSS 12.0 and AMOS 5.0 were used on an exploratory factor analysis, reliability analysis, correlation analysis, and a path analysis. The findings from the study suggest the following: 1. The motivation to participate of marine tourists' were divided into five factors(marine leports, new experiences, entertainment-oriented, family-oriented and social relationship-oriented). 2. Among Marine Tourist participation motivation, marine leports, new experiences, entertainment-oriented and social relationship-oriented had significant influence on the involvement. 3. Among Marine Tourist participation motivation, marine leports, new experiences, Family-oriented and social relationship-oriented had significant influence on leisure satisfaction. 4. Marin Tourism involvement had significant influence on leisure satisfaction. On the basis of the results, effective marketing strategies for each group were also investigated.