정기선사의 자동차 KD물량 유치방안에 관한 연구

A Study to Generate Volume of Automotive Knock Down Shipments by Liner Shipping Company

An automaker sell 'knock down kits' to their foreign affiliates in order to avoid high import taxes and/or receive tax preferences for providing local manufacturing jobs. An 'incomplete' kit is known as CKD (completely knock down) or SKD (Semi knock down). Re-assembling KD in foreign plant is cheaper to maintain since modern robotic equipment is not required and the working force is usually much less expensive in comparison to the home country. After financial crisis, many carriers have been suffering a lack of demand in market which means that the value of KD business is significantly increased since KD business is light to carry and high profit after delivering for liners. In this research, we suggest 5 ways to generate volume of shipments by Liner Shipping Companies value proposition for Automotive Knock down Business. Those are expended Integrated service contract, custom-made service engagement, Incentive marketing campaign, Integrated logistics network and system, Strategical cooperation and relation maintaining.