미용전공 학생들의 자아개념에 따른 헤어트렌드 수용도와 점포선택 속성에 미치는 영향

The Effects of Beauty Art Students' Self-Concepts on Their Receptivity of the Hair Trend and Their Store Choice Tendencies

In this work, the effects of beauty art students’ self-concepts on their Acceptance of the hair trend and their store choice tendencies were analyzed and verified. The results of this work are as follows: First, according to the statistics, it has been discovered that the students’ self-concepts had a significant effect on their Acceptance of the hair trend(F=42.38, p<.001). Analyzing the effectiveness of the self-concepts by each level, the completeness had significant effects on the awareness Acceptance and the guidance Acceptance, and the sociality had significant effects on the guidance Acceptance and the awareness Acceptance. Second, it has been turned out that investigating the hair trend Acceptance had a significant effect on the efficiency of the store choice tendencies(F=7.20, p<.001). It has also been found out that the Acceptance had a slight effect on the hair trend hair trend. Third, it came out that the self-concepts and the hair trend Acceptance interacted to have significant effects on the store choice tendencies(F=9.17, p<.01) and the service and efficiency of the store choice tendencies. Finally, in the light of the demographic features, the statistics showed that there were significant differences in the self-concepts depending on the academic career(F=3.16, P<.05), and the self-concept was the highest among the students currently attending junior college. The store choice tendencies again showed significant differences depending on the academic career, and high school students showed the highest tendency.