수입 원산지 제품 평가에 따른 한국 제품의 경쟁력 결정요인 분석

An Analysis on the Competitiveness Determinants for Appraisement of Country of Origin Goods in Import - Focus on Comparison of American, Japan and China -

The purpose of this study is to investigate the competitiveness determinants for appraisement of country-of-origin goods in import. Also This study was analysis to purchase frequency and purchase place for products of the U.S.A, Japan, China, in Korea market. The objective of this article is to explore the relationship between country of origin and consumer effect using empirical analysis. The country of origin was divided into country of design, assembly, and parts. A survey questionnaire was sent to 1,000 customer in Korea market, and 650 usable responses were obtained. The 510 samples are analyzed with the countries origin effect. This study was used to analysis the questionnaire date as SPSS ver. 12.0 statistical package. The qustionaire respondent be responded the male(263 numbers) and female(247 numbers). As a result, Its is showed that Korean are purchase not relative sexy, age, job, preference commodity, purchase frequency, purchase method of U.S.A, Japan and China products Multiple regression results show that the U.S.A, Japan and china are positively affected by satisfaction to 'Price', 'Quality', 'Use Safety', 'Convenience', 'Brand' factor for USA product of Korea customer's. This Study should be t-test to different analysis Korea product between USA, Japan and China. This countries show different to 'Price', 'Quality', 'Use Safety', 'Convenience', 'Brand' factor. Determinants factors of the Korea Consumers are comprised of 5 factor that is, 'Price', 'Quality', 'Use Safety', 'Convenience', 'Brand'.