여성관광자의 라이프스타일에 따른 미용관광 행동 연구

A Study on the Beauty Tour Behavior of Female Tourists by Their Life style.

The purpose of this study is to in vestigate beauty tour behav iol' of female tourists by their lifestyle, and to analyze the factor of female tourists’s lifestyle and the factor of beauty tour product choice behavior. 1n order to achieve the purpose of the study. the research tools for a su rvey were composed of lifestyle Questionnaire, beauty tom behavior Questionnaire. and demographic characteristics Questionnaire. Based on the results of the research. this paper established four factors of lifestyle and classifies five factors of beauty tour behav ior. The four factors of lifestyle were Appearance-oriented, Conservation-oriented, Rationality-oriented and Di sp lay-oriented The five factors of beauty tour behavior were Beauty-experience, Beauty-facilities, Product-construction, Service, Deviation. Also four segmental group by female tourists’s li festy le showed many differences of the important extent of beauty tour behavior.Therefore, in order to revitalize beauty tourism market, and to develop discrimination marketing plan, it was suggested that the fema le tourists’s lifestyle should continuously be considered.