연령별 소비자욕구에 따른 손톱화장행동과 기대효과의 차이

The Study of Comparative Effect of The Fingernail Treatments And Consumer Expectancy Per Age Groups

In today’s complex social interactions, manicure can be a uniquely personal expression in silent language, and thus be a measure of personal taste. To a certain extent, It is a means of communication by the effect of the visual images portrayed by the color and shapes of the art work on the fingernails. The pursuit of the feminine expression carries psychological expectancy effects. The beholder’s perception and cognition influence the degree of attractiveness at least as much as do the qualities of the beheld. This analysis will exploit the nexus between the perception of the expectancy effect and the actual consumption of the cosmetic treatment of fingernails. That will be a step forward from the studies heretofore, which were limited to the trend and the degree of satisfaction. This study will provide preliminary analysis for certain market segmentations of the manicure art services by studying the cosumers’ psychological expectancy effects that triggers the behavioral changes.