모토에 대한 知覺이 호텔職員의 自我尊重感과 組織에 대한 忠誠度 및 서비스態度에 미치는 影響

The Effect of Recognition of Motto on Self Esteem, Loyalty and Service Attitude of Hotel Employees

The purpose of this study is to investigate the effect of recognition of motto on the self esteem, loyalty to organization, and service attitude of hotel employees. The application of structural equation model resulted that there is a significant relationship between the recognition of motto and self esteem, employee loyalty, service attitude. In conclusion, the motto takes a role as an aim of a company and shows the way for ideal service way to the employees. Moreover, a motto can be substituted by regular training for employees who do shift working during 24 hours. Well recognized motto which implies owner’s way helps employees to set their own aim in a company so that employees can be encouraged self improvement and enjoy their company life.