韓國 TV드라마視聽이 外來 觀光客이 知覺하는 韓國의 이미지 變化에 관한 硏究

The Modification of Images of Korea Perceived by Foreign Tourists before and after Watching Korean Dramas

The purpose of this study is to identify the image of korea perceived by foreign tourists before and after watching Korean Dramas during their visits to Korea. A practical investigation was conducted to the foreign tourists, in particular, the Japanese and the Chinese tourists visiting Korea. Further, how the image of Korea has been changed was investigated by comparing and analyzing the differences of images. To begin with, in order to identify a theoretical background on the national image and the tourists' image of their destination and Korean Dramas, this study carried out a theoretical analysis on Korean Dramas' influence on the national image by reviewing and analyzing the previous studies.