패밀리 레스토랑 서비스品質과 差別化 戰略이 再訪問意圖에 미치는 影響

The Effects of Family Restaurant' Service Quality & Differentiation Strategy on Revisit Intention

The objective of this research is to examine that estimation of service quality which the customer feels personally after using Family restaurant centering around the customer who uses Family restaurant in Seoul area has an effect on Service Quality, Differentiation Strategy and revisit intention of customer. It can be analyzed that research result can generally have an effect on Differentiation Strategy and service quality according to service quality of Family restaurant and also revisit intention. In regard of management of Family restaurant, customer Differentiation Strategy will be rose by improving and maintaining good service quality through ceaseless effort to seek for and improve the way of persistent service quality measurement and revitalization of human service educational program of employee as well as establishment, taste of food etc. Research result shows that heightened customer satisfaction like this can continuously maintain revisit of Family restaurant from customer.