블로그의 지각된 이익에 관한 체계적 문헌 연구

A Systematic Review on Web 2.0 Adoption

This study analyzes on the 'benefits of blog usage' and 'factors of blog adoption' through systematic reviews. From 259 documents searched at e-journals, 10 thesis were sorted out which were related to studies of 'cases of blog adopted companies,' and 'factors for the blog acceptance' The selected thesis were again classified into several subjects as 'benefits and performance of blog skills', 'factors for use of blog skills', 'behaviors and motivations of blog users'. Through above reviews, this thesis proposes the genuine using benefits of blog skills as 'information benefits,' 'social benefits.' 'work related benefits,' and 'knowledge related benefits. Regarding the study oof 'blog acceptance factors', 'perceived participation', 'simultaneity', 'experience of flow', 'self effectiveness of knowledge', 'personality', and 'expected performance' are resulted as the decisive factors which influence the intention of blog use.