테마파크 이벤트프로그램 屬性의 滿足度에 관한 硏究

The Satisfaction of Attributes between Theme Park's Event-programs : A Comparative Case Study of the Everland and the Lotteworld

In recent years, theme parks and events have become the most favorite modes of the mass tourism and leisure. This article analyses the difference from the satisfaction of event programs' attributes between visitors at two theme parks in Korea. The data were collected from 286 visitors visiting Korea's two representative theme parks regarded to lead the future industry in Korea. The empirical analysis showed that Everland theme park had four more satisfied attributes: 'uniqueness of event program', 'educational achievement', ' smooth progress', and 'safety on the event zone', and Lotteworld theme park had five ones: 'interesting', 'diversity', 'contents appropriate to the event purpose', 'the events everyone can enjoy', 'information'. The findings provide the information on the strength and the weakness of the two theme parks. Although this study has some limitations, future studies should be conducted in this field.